After my last post about a viagra print ad, I decided to further investigate how to creatives behind their ad work are able to suggest what they are selling appropriately, and creatively. This particular campaign by Pfizer was extremely successful. It featured middle-aged women falling asleep throughout their day at various locations - at the bus stop, while vacuuming, etc. This particular one is an image of a woman falling asleep while making coffee - standing up.
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