Tuesday, May 3, 2011

Chick-Fil-A Advertising


I know that literally everyone has seen the chick-fil-a cows writing their funny signs, I still wish to highlight how effective this campaign was and still is. In addition, it was crucial to Stan Richard's career and creation of the Richard's Group. Chick-Fil-A was one of Stan's first accounts, and remains at the Richard's Group today. I think the "Eat Mor Chikin" slogan is one of the most recognizable in America. The black and white type mirrors the colors of the cows.

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