What a cool billboard! Even though they may be dangerous, I love interactivity on billboards. They truly make the ad stand out from the countless billboards we see today. The ad is about having an emergency plan when things like car wrecks happen. The smoke that continues to rise from the ad and make it seem alive is from a smoke maker on the back. However, the device was dismantled a few days later after fire marshals were unhappy with the potential dangers. The ad itself is still up and running.
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