Samsung Galaxy Ice: Juarez Dance Crew Commercial

This commercial was created for one of Samsung's new phones. I chose to include this in my ad journal because of the way in which it was created. A famous dance crew from Juarez filmed the commercial flash-mob style. The group moved incredibly slowly - so slowly that you cannot tell what the dancers are doing until the entire 18 minute dance is sped up to a 30 second clip - making it look like stop-motion cartoons from the 30's. The effect is incredible! The amount of time that was put into panning this commercial is incredible. The only drawback is that it does not directly market the phone in a direct way. I was way too focused on the process of how the commercial was created than what it was advertising.