Swiffer: Hard to Get

This commercial from Swiffer has been running lately on television. I think it is effective because it displays the qualities of the product in a new way. It's creative content is memorable. The commercial highlights that the mop isn't just for dust, but for mud too. The actresses placed in the mud and dust costumes were excellently cast, and the graphics are strong. In addition, the mud woman is now the perfeect spokesperson for Swiffer. Kudos to the art director for putting this together.