Allstate Mayhem Man

The relatively new Allstate campaign featuring the Mayhem Man is so funny. Each commercial features a man who metaphorically stands for all of the scenarios that could happen resulting in damage to your vehicle. The man never cracks a smile, and is as dry as West Texas, which makes it even more funny when he pretends to be a "hot babe jogging" like in the commercial I posted above. This is actually my favorite of all the ads. I think this campaign appeals to a younger audience through humor. I know that the last Allstate commercial campaign was solely about trust and responsibility and savings. Adding humor to the commercials allows Allstate to compete with the younger insurance agencies like Geico and Progressive.