When a brand becomes a part of pop-culture...

While browsing at Urban Outfitters the other day, I saw a plethora of t-shirts for sale that were advertising something. No, the store was not giving them away as promotional gifts, people were actually spending almost 30 dollars on each shirt. This t-shirt, pictured above, sold at Urban Outfitters, demonstrates the transition from a brand to a part of pop-culture. When this happens, the brand has literally got it made.
I think that in American culture, brands and products sadly play a significant role in shaping us and our lives. I know I grew up eating cornflakes and hearing Tony the Tiger say "They'rrrrre Grrreat!" during Saturday morning cartoons.