A new advertising medium is iphone applications - the advertisements that pop -up while using the app, such as after playing a word on words with friends, generally pay for app itself. Generally, a no-ad version of the app is available, but the user must pay for it, or pay more that the app with ads. I really like the approach designers used with this new medium - the user can decide whether or not they want to pay for the app, or have advertisers pay for it in order to use the user as an audience. It also shows the user why advertisers is everywhere - because it pays for mass media.
No comments:
Post a Comment