I saw the new packaging for Camel Cigarettes while in line at 7-11. I had never much attention to the tobacco stores behind the counter, but this actually caught my eye. Before I harp on Camel, I must first say the package is incredibly well-designed, and definitely hits its' target audience: females between the ages of (honestly probably 16-24) 18-24. Now, I get to say good job Camel at making smoking seem "cool" again.
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