This was a tricky shot to take driving down 35! (I actually had a friend take it). Anyways, I see these ads for UNT all the time. I think they are effective because UNT is not well known in comparison with other major schools in Texas like UT-Austin, A&M, and Texas Tech, even though more students attend UNT than Texas Tech or A&M. The billboard campaign UNT uses focuses on a simple statistic for each board. Another one says the number of UNT graduates working in DFW. These statistics allow the viewer to understand for themselves the impact UNT has on the community and its accreditation as a major university, instead of filling a billboard with fluff and and an attractive set of ethnically correct students. Good job UNT!
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