Target In-Store Signage

As a former employee of Target, I was and still am intrigued by the in-store advertising Target does. Their design team is actually in-house, which is impressive considering how innovative their campaigns tend to be. The signage that hangs from the ceiling points customers in the right direction of the seasonal items. I absolutely love Target's design aesthetic. In addition, the commercials and newspaper inserts feature the same illustrations. Target's advertising strategy well-planned and directed.