This ad was featured in major magazines during Obama's 2008 campaign. I was extremely impressed with the design team for his election. Generally, political campaigns feature horrible design and artwork. It seems as though the designers are afraid to step out of the raucous red white and blue starry-themed ads with huge pictures of the candidates face. Let's face it politicians, all your ads look the same. However, this ad is different. The copy reads, "Black, Raised by a single mom, and named Obama... You better have a lot of hope." How original! How different! The copy speaks to everyone, and it says Obama is on eof us, who has struggled against diversity and has been successful against it. Of course, everyone wants a president with these qualities. In addition, the colors are muted and Obama's image is very small.
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