Doritos Super Bowl Contest

In this blog, I wanted to highlight the effectiveness of promotional contests. This year, Doritos created a contest in which the winner would have the ad they created as the main commercial for Doritos, and win a large sum of money. The prize is incredible - this year the award winnings totaled one million for the first place finisher, 600,000 for the second place, and so-on. This contest was extremely effective because it featured an incredible prize and audience involvement: the public was allowed to vote on several rounds of which commercials were the best. In addition, the contest was entertaining. The commercials were funny. The creativity involved was enormous. And the publicity for Doritos was insurmountable.