Progressive Insurance: Flo

Wow this woman is annoying! What a creative marketing ploy. She sticks in my mind like syrup in hair. I have noticed that each main insurance company has a spokesperson or character. Geico has the gecko and the caveman, allstate has the Mayhem Man and Dennis Haybert, and now Progressive has Flo. From what I understand, many of my friends think Flo is funny and the commercials are enjoyable to watch. I don't see the humor, but maybe because they are overplayed.