Geico Caveman Campaign

I have lately noticed how competitive the insurance industry is in regard to advertisements. Unlike clothing or food, each person only has one kind of insurance, so the insurance agencies only have a set base of people.  I've noticed that agencies are trying to target teens and young adults, buying insurance for the first time. This is the main audience now in insurance sales. Adults are more than likely set in their ways with their insurance providers, so agencies also offer large rewards for switching providers.