Tuesday, April 12, 2011

Audi's Super Bowl Spot: Release the Hounds

The Super Bowl Spot Audi did was hilarious. It featured two men trying to escape from a prison full of wealthy people. Once they escape a slew of comical obstacles, one man jumps in a BMW and the other jumps into an Audi. It turns out that the decision was a trap - the BMW returned the prisoner back to the prison, while the man in the Audi escaped. The commercial stereotyped rich men and pushed the idea that what is well-established is not always best. It also made BMW look outdated, which is a rather impressive feat.

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